Speeding Up Innovation - Cloud Expo Europe and QCon London 2014

There is a huge transformation going on in enterprise IT at the moment. Decades old companies are discovering that IT which used to be a small side operation keeping track of things like employees and inventory, is now perhaps a thousand times more demanding and is central to their ability to compete.

• From tracking inventory levels at sales outlets to handling web based sales directly.
• From managing a few employees to managing huge numbers of connected devices and mobile applications.
• From placing print adverts in newspapers and trade journals each month to using big data analytics to do real time bidding on internet adverts and sales force optimization.

Technologies and practices that have been developed in the leading web scale companies are finding their way into cloud based services that address the broadening of demand for these technologies, while packaging them to make them easier to implement. In addition, the pace of product development has greatly increased, and the ability to get faster feedback from customers and act on it conveys a significant competitive advantage.

The opening keynote talk I gave at Cloud Expo Europe on Feb 26th is aimed at setting the context and explaining why management needs to act. It ends with a few pointers towards next steps. The slideshare below doesn't include the builds that unfold with the explanation, and there isn't a video of the event, but I will be giving similar talks at other events in the coming months.

Speeding Up Innovation from Adrian Cockcroft

On Thursday next week I will be giving a developer oriented talk at QCon London "Migrating to Microservices". The talk goes into details on transitional techniques, architectures and tools that can be used to move a product development organization from the old world to a highly agile and innovative cloud based operation. This is an excellent conference and registration is still open, so I hope to see you there.

In my new role at Battery Ventures, we are looking for opportunities to fund companies in the enterprise IT space that can support the transition to this new world.

Starting a new role at Battery Ventures

Careful what you wish for. Take some side interests and activities that aren't central to your real job, have a bit too much fun with them, mention to a friend that it would be cool to do them for real, and have him convince his company to create a completely new position tailored for you that they've never had before, and haven't heard of anyone else doing. In a week.

Over the last few years I've given a lot of talks, and the industry reaction to Netflix's all-in public cloud strategy has evolved from "It won't work" through "It only works for unicorns like Netflix" to "How do we get there?" My answer to that question is the Netflix Open Source Software (NetflixOSS) platform, consisting of around forty distinct projects shared at netflix.github.com that provides an on-ramp for applications to move to a cloud native architecture.

I have presented aspects of this work to different audiences at public conferences, private events and directly within companies. For developers, I concentrated on explaining the NetflixOSS components, DevOps and continuous delivery patterns. For managers I concentrated on how an open source and cloud native strategy delivers rapid product evolution, scalability and high availability. As interest from individual companies grew it became clear that there was an opportunity to take what I had learned and apply it directly to a wider audience.

In my new role at Battery Ventures I will be continuing my conversations with large enterprise companies planning a move to cloud native, and SaaS vendors who are re-architecting for scale, to understand the gaps and demands of this market. With that context I will work in the Battery Ventures team that is looking for opportunities to fund companies who are enabling the transformation of enterprise IT, and I will also provide advice and mentoring for portfolio companies.

The role is called Technology Fellow. It's different to the short term Entrepreneur in Residence (EIR) position, and is similar to full time investing staff. Battery just raised their tenth fund, and have a total of $900M to invest. My job is to help spend that wisely and get the best return. That also means even more conference presentations, more international coverage, and a broader range of subjects to discuss.

I will no longer explain how Netflix works, so the starting point for my new presentation materials is going to be something like my Flowcon talk with the Netflix specific parts removed. If you still want a Netflix Architecture overview talk, start with @jedberg, he's a very highly rated speaker, and he can also connect you to the many excellent speakers at Netflix that cover their own specific areas.

It¹s going to take me a little while to figure out the new role, but a big part of the job is meeting lots of people. I'm taking bookings for February...

Press Coverage

Press Release by Battery Ventures
The Full Stack blog post by Mike Dauber of Battery Ventures
Business Week story by Ashlee Vance
GigaOm story by Stacy Higginbotham
Reuters story on Yahoo UK
Boston Globe story by Michael Farrell
Wall Street Journal story by Deborah Gage
The Register story by Jack Clark
Venture Beat story by Jordan Novet

About Battery Ventures

Battery invests in cutting-edge, category-defining businesses in markets including software and services, Web infrastructure, e-commerce, digital media and industrial technologies. Founded in 1983, the firm backs companies at stages ranging from seed to buyout and invests globally from offices in Boston, Silicon Valley and Israel. To learn more, visit www.battery.com and follow the firm on Twitter @BatteryVentures.